€4 million top-end tourism campaign 'a dismal failure'

Several media reports are criticising the central government for spending €4m on a project to attract the upper end of the tourism market. Called Privilege Spain, the campaign aims to attract wealthy tourists from the UK, Germany, France and Italy to the Cádiz-Jerez area, as well as to La Rioja and the Basque Country. An elaborate -and expensive- website (image), however, fails to come with an English translation. Conceived in 2008 and launched early in 2009, the campaign has failed to attract a single reservation.