SPAIN Specialised tourism is nothing new but the one-size-fits-all kind is gradually giving way to such specific-client holidays such as that offered to singles, gays, one parent families, activity or chill-out oriented and even for pets, so that Rover doesn't have to be kenneled. The singles market, which aims a lot of its marketing towards 'making new friends', is booming, according to Luis Pineda, who owns one of Spain's first singles holidays websites,
solterosdeviaje.com. "We can't guarantee that they will their life's partner, but it has happened," he says. "What we can guarantee is a good ambiance, a group of people in similar positions, and everything they may want for a great holiday." He adds that his clients don't usually pay single occupancy fees as they are offered the option of sharing a room with another single with a similar profile. "Cruises are the rage right now," says Pineda.>
