Zara heiress weds today - her dress is not by Zara

Amancio Ortega and daughter Marta

Amancio Ortega is Spain's richest man and number 7 on the Forbes list

A CORUÑA (Agencies) This year's 'Wedding of the Year' has Marta Ortega marrying fellow horse enthusiast Sergio Álvarez this morning. The ceremony follows her father Amancio's way of life: very discreet, what is private is private, etc. Daddy did well with his Inditex empire, which includes not only Zara, retailing's vastly successful international example, but also such well known shopping mall brands as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. Yet none of them -we're thinking mainly of Zara, of course- ha designed her dress, and it certainly is not off the peg. As with so many of these enormous weddings, the dress designer's business will be on the up and up shortly after the ceremony. So it will be no wonder that, according to Spain's gossip mags, Marta has been travelling to New York to try her dress, as designed by Narciso Rodríguez, who also designed the dress worn by the unfortunate Carolyn Bessette when she married John J. Kennedy. He has designed also for Michelle Obama, Charlize Theron and Sarah Jessica Parker, among a host of celebrities. Today's wedding takes place in A Coruña, Daddy's birthplace, where most of the guests are staying at the five-star Finisterre Hotel. Several of them, the couple's most 'intimate' including Carlota Casiraghi and Atina Onassis (both of them 'horsies'), are being flown or shipped in at Amancio's expense.