 |
| Is Spain getting fenced in by crisis? |
Excellent article with good perspective
SPAIN (El País/Amanda Mars) If you look it up in the archives, the expression marca España, or Spanish brand, appeared in this newspaper for the first time in 1985, in a column written from the United States by writer, journalist and economist Vicente Verdú. In it, he predicted that the country would soon be in vogue. "Spain is an entire world ready to be sold," he wrote. The Catalans were promoting their cavas abroad, and La Rioja wines and Lladro figurines were establishing a presence in international markets. Nancy Reagan was photographed dancing flamenco on an official visit to Madrid. "Everything counts in defining a brand, but it's also crucial to break away from the old stereotypes of Easter week and Hemingway to offer something new and surprising," said Verdú. [We couldn't have said it better ourselves. Read on!]>>>
